30km of cord

Did you know that Vives used over 30km of string of different colours to close and partition its stand in the Cersaie fair and more than 15000 nails. This was a huge task and one involving a traditional artisan skill. String, nails, wool, screws, scaffolding, blinds, flower pots were all used to originally decorate and show off some of the most vanguard ceramic and porcelain pieces in the fair. It was Vives’ intention to demonstrate that no material however modest is a barrier to displaying its tiles if it is used both with creativity and sense.

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