The IV Virtual & Architectural Days were held on 25, 26 and 27 July. These days were dedicated to ceramics in particular and everything related to it in general: design, interior design, architecture, technical solutions, sustainability...
The attendance and interest of the professionals attending these days, together with the online follow-up, have far exceeded the expectations of the organisers.
Starting three editions ago as virtual sessions, this fourth edition have also been face-to-face. Virtual & Architectural Days showed the best of VIVES surrounded by great professionals. Visits to the production plants, lots of ceramics applied in new environments, talks, colloquiums... all intended to be enriched by the comments and experiences of insiders and visitors alike.
The conference took place in the VIVES showroom, the main protagonist of the event. More than 3,000 square metres dedicated to ceramics made it the ideal setting.
We were visited by 9 national and international speakers in the mornings and afternoons.
Renowned design, interior design and architecture studios; with visions and styles as interesting as diverse, all lovers of ceramic tiles, brought fresh concepts and creative solutions when it came to applying VIVES ceramic tiles to their projects.
We were able to see how useful and aesthetically pleasing a good ceramic material can be, when used judiciously. This conference shows that ceramics is increasingly valued and taken into account when creating spaces of the highest level.